Los Angeles, CA – November 21, 2023
In a surprising turn of events, Snoop Dogg, the iconic rapper and notorious weed enthusiast, revealed on Monday that his recent proclamation of “giving up smoke” was not a lifestyle change but a clever teaser for an ad campaign featuring a smokeless fire pit.
Last Thursday, Snoop Dogg took to social media to declare that he was “giving up smoke,” sparking skepticism among fans who questioned whether the hip-hop star was serious about abandoning his well-known association with cannabis. However, in a video ad posted on X, Snoop Dogg clarified his announcement, stating, “I know what you’re thinking: Snoop! Smoke is kind of your whole thing! But I’m done with it. I’m going smokeless. Solo Stove fixed fire. They take out the smoke.”
In the video, Snoop Dogg, whose real name is Calvin Broadus, is seen roasting marshmallows in front of a Solo Stove metal fire pit. Solo Stove has released a limited edition fire pit named “The Snoop Stove,” humorously claiming it’s “hot enough to make the Doggfather go smokeless.”
Fans had initially questioned the authenticity of Snoop’s declaration last week, particularly noting the wording of “giving up smoke” instead of “smoking,” which raised suspicions. The 52-year-old rapper has long incorporated smoking into his brand, featuring marijuana leaves on album covers, merchandise, and music videos. He even hosts a YouTube talk show called “Double G News,” where he indulges in smoking sessions with celebrities like Tiffany Haddish, D Smoke, and MoneybaggYo.
X users expressed their skepticism and curiosity about the financial aspects of Snoop Dogg’s marketing ploy. Some likened the revelation to “asking the Pope to give up preaching for a brand deal,” while others humorously suggested that the rapper had stoners worldwide questioning their life choices for the sake of this ad campaign.
This unexpected twist in Snoop Dogg’s announcement showcases the rapper’s ingenuity in merging his brand with a promotional campaign, leaving fans both amused and intrigued by the marketing prowess of the “Doggfather.”